Marketing Techniques for Electric Car – Bc. QIANYI OU
Bc. QIANYI OU
Master's thesis
Marketing Techniques for Electric Car
Abstract:
As a potential market at the forefront of the world, China advocates the development of new energy vehicles to cope with climate change, but consumers still lack enthusiasm for NEVs. With the progress and development of society, people's consumption concepts and consumption patterns are changing. The traditional marketing model can no longer meet the needs of contemporary people, and new marketing …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 16. 12. 2021
Obhajoba závěrečné práce
- Vedúci: Ing. Michal Chocholoušek, Ph.D.
- Oponent: Lukáš Novotný, externi
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / odbor:
Economics Policy and Administration / Business Administration
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