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Mária Môťovská

Bachelor's thesis

Product placement v oblasti Youtube

1. Theoretical part: The influence of product placement in Youtube area 2. Practical part: Audiovisual work or thematic set of Audiovisual work, lenght at least 10. min., production.
Abstract:
Táto práca sa zaoberá product placementom v oblasti Youtube na území Českej a Slovenskej republiky. Najskôr je definovaná a priblížená samotná doména Youtube, bližšie popísaná história a to ako samotný Youtube funguje. Následne sú definované základné termíny ako youtuber, product placement, sponzor, audiovizuálny štýl Youtube a ich pôsobenie medzi sebou. Práca je predovšetkým zameraná na súčasnú situáciu …more
Abstract:
This bachelor thesis deals with product placement on Youtube in area of Czech and Slovak republic. Firstly, I focus on the whole domain, how it works and also on its history, how it was created. Secondly, there are basic terms defined, such as a youtuber, product placement, a sponsors, an audio-visual style and their influence on one another. However, this thesis is mainly determined to clarify the …more
 

Keywords

Product placement audiovizuálny štýl sponzor youtuber Trueview reklama marketingová stratégia
 
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2016
Accessible from:: 10. 5. 2016

Thesis defence

  • Supervisor: Mgr. Kateřina Buzková

Citation record

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The right form of listing the thesis as a source quoted

Môťovská, Mária. Product placement v oblasti Youtube. Zlín, 2016. bakalářská práce (BcA.). Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 10.5.2016

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Published in Theses:
  • Soubory jsou od 10. 5. 2016 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací
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Tomas Bata University in Zlín

Faculty of Multimedia Communications

Bachelor programme / field:
Theory and Practice of Audiovisual Arts / Film Production

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