Bc. Ivana Jurišová

Master's thesis

Rozpočet jako efektivní nástroj plánování v podniku

Budget as an efficient instrument of a company planning
Abstract:
This thesis entitled Budget as an Effective Planning Tool in an Enterprise consists of four parts. The first theoretical part focuses on the theoretical basis of financial and marketing planning. In the second part there is a marketing situation analysis and presented marketing strategies and programs. The third part consists of the financial analysis and the financial plan of the company for the years …more
Abstract:
Táto diplomová práca s názvom Rozpočet jako efektivní nástroj plánování v podniku pozostáva zo štyroch častí. Prvá teoretická časť sa zameriava teoretickými východiskami finančného a marketingového plánovania. V druhej časti je prevedená marketingová situačná analýza a predstavené marketingové stratégie a programy. Tretia časť pozostáva z finančnej analýzy a zostaveného finančného plánu spoločnosti …more
 

Keywords

business plán finančná analýza finančný plán marketingový plán situačná analýza financial analysis financial plan marketing plan situation analysis
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2019
Identifier: https://is.vsh.cz/th/dellb/

Thesis defence

  • Date of defence: 12. 6. 2019
  • Supervisor: Ing. Martin Petříček, Ph.D.
  • Reader: Ing. Věra Levičková, Ph.D.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)

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