Joel Michael McCoy
Bachelor's thesis
Global Trading Practices
Global Trading Practices
Abstract:
Abstract Marketing has seen massive shifts into how customers interact with businesses due to the pandemic. This truth that has been catalyzed by the pandemic and has pressured many multi-national corporations to drastically alter their marketing practices while others advanced procedures that were already in practice. The research for this thesis consists of an evaluation of official disseminations …moreAbstract:
Abstract Marketing has seen massive shifts into how customers interact with businesses due to the pandemic. This truth that has been catalyzed by the pandemic and has pressured many multi-national corporations to drastically alter their marketing practices while others advanced procedures that were already in practice. The research for this thesis consists of an evaluation of official disseminations …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2022
Identifier:
https://is.vsfs.cz/th/zflkg/
Thesis defence
- Date of defence: 10. 6. 2022
- Supervisor: PhDr. Martina Švecová, MSc
- Reader: Ing. Dagmar Frendlovská, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Marketing Communication / Marketing Communication
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