Olga Selivanova
Master's thesis
Building Loyalty in Consumer Markets
Building Loyalty in Consumer Markets
Abstract:
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution …moreAbstract:
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution …more
Language used: English
Date on which the thesis was submitted / produced: 18. 6. 2009
Identifier:
http://www.vse.cz/vskp/eid/22133
Thesis defence
- Date of defence: 15. 6. 2010
- Supervisor: Jana Přikrylová
- Reader: Patrik Tjokorda
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/22133
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Business - Central European Business Realities
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