Youtube as a marketing tool in relationship marketing – Alexandra Nam
Alexandra Nam
Bachelor's thesis
Youtube as a marketing tool in relationship marketing
Youtube as a marketing tool in relationship marketing
Abstract:
YouTube je rostoucí jako společnost a jako komunita. Má to stát se populární platformou pro jednotlivce známé jako YouTubers a pro firmy propagovat sebe a své produkty. YouTube je však poměrně mladá společnost. to bylo začala v roce 2005 a nebyla velkým hráčem ve vznikajících médiích hry až do posledních let. Z tohoto důvodu nebylo každý výzkum o tom, jak přesně jednotlivci a firmy jsou schopni používat …moreAbstract:
YouTube is a growing as a company and as a community. It has become a widely popular platform for individuals known as YouTubers and for companies to promote themselves and their products. However, YouTube is a fairly young company. It was started in 2005 and was not a big player in the emerging media game until recent years. For this reason, there has not been any research on how exactly individuals …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2018
Identifier:
https://is.vsfs.cz/th/ac22b/
Thesis defence
- Date of defence: 5. 6. 2018
- Supervisor: Mgr. Pavel Kotyza
- Reader: PhDr. Marie Koubová
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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