Zpět na vyhledávání

Bc. Michaela Barthová

Bachelor's thesis

Marketingové činnosti pri založení hotela

Marketing activities for establishment the hotel
Abstract:
The primary goal of this bachelor’s thesis was to propose a sequence of marketing activities attaining to setting up a hotel business. In addition, the secondary aim of the thesis was to assign the course for assessment of competitiveness and on this basis suggest measures to increase this. The work includes the proposal of marketing activities for the hotel, preparation of marketing communication …more
Abstract:
Primárnym cieľom tejto bakalárskej práce bolo navrhnúť postup marketingových činností pri založení hotela. Ďalším, vedľajším cieľom práce bolo stanoviť postup pre posúdenie konkurencieschopnosti a na jeho základe, navrhnúť opatrenia pre jej zvýšenie. Obsahom práce je návrh marketingových činnosti pre daný hotel, príprava marketingovej komunikácie a marketingové strategické analýzy. Použitá bola situačná …more
 

Keywords

cieľový segment zákazníkov konkurencieschopnosť marketingová komunikácia marketingová analýza situačná analýza
 
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 4. 2015
Identifier: http://is.vsh.cz/th/13502/vsh_b/

Thesis defence

  • Date of defence: 2. 6. 2015
  • Supervisor: Ing. Bc. Jan Chromý, Ph.D.
  • Reader: doc. Ing. Lenka Turnerová, CSc.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
Složka Reference to the local database directory of the institution

Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management

Theses on a related topic

List of theses with an identical keyword.
All theses