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Bc. Peter Zvolský

Master's thesis

Tvorba marketingové strategie pro podnik

The building of marketing strategy for a company
Abstract:
The thesis is focused on creating marketing strategy for the RG KOVO, s.r.o. company. The strategy itself is based on analysis of the internal and external environment, SWOT analysis which identify the problematic areas in the company. The new proposals aim to improve the overall quality of operations in the company and extend the offer of its services.
Abstract:
Diplomová práca je zameraná na tvorbu marketingovej stratégie pre spoločnosť RG KOVO, s.r.o.. Na základe výsledkov analýzy, vnútorného a vonkajšieho prostredia, SWOT analýzy, sú identifikované problematické oblasti tejto spoločnosti. Nové návrhy smerujú k celkovému zlepšeniu činnosti spoločnosti a rozšíreniu ponuky jej služieb.
 

Keywords

Marketingový mix SWOT a PEST analýza konkurencia marketingová stratégia Marketing mix SWOT and PEST analysis competition marketing strategy
 
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 4. 2014
Identifier: https://is.sting.cz/th/ma5ik/

Thesis defence

  • Date of defence: 20. 5. 2014
  • Supervisor: doc. Ing. Josef Dobřický, CSc.
  • Reader: Ing. Martin Chovanec, Ph.D.

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