Bc. Mayra Fuentes

Master's thesis

Internet Marketing

Internet Marketing
Abstract:
This thesis aims to design a Digital Marketing Plan for SME Moonli Designs, a B2C online retailer using the SOSTAC model. The theoretical part contains the Internet evolution, the digital marketing landscape in Latin America and Mexico, trends, tools, metrics and the SOSTAC model. Chapter 2 contains the methodology. Chapter 4 includes a Digital Marketing Plan designed according to the necessities identified …more
Abstract:
This thesis aims to design a Digital Marketing Plan for SME Moonli Designs, a B2C online retailer using the SOSTAC model. The theoretical part contains the Internet evolution, the digital marketing landscape in Latin America and Mexico, trends, tools, metrics and the SOSTAC model. Chapter 2 contains the methodology. Chapter 4 includes a Digital Marketing Plan designed according to the necessities identified …more
 

Keywords

digital marketing marketing research digital marketing plan SOSTAC marketing strategy SWOT social media
 
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2021
Identifier: https://is.muni.cz/th/z0zxw/

Thesis defence

  • Date of defence: 25. 6. 2021
  • Supervisor: Ing. Dušan Mladenović, Ph.D.
  • Reader: Ph.D. Prateek Kalia

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Business Management / Business Management

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