Evaluation of Marketing Communication of the Praga Medica Dental Department – Bc. Natalja Ljamceva
Bc. Natalja Ljamceva
Master's thesis
Evaluation of Marketing Communication of the Praga Medica Dental Department
Abstract:
The topic of the diploma thesis is evaluation of marketing communication in the selected company department, specifically in the Praga Medica Dental Department. The role of marketing communication, as a part of marketing strategy, has increased dramatically in recent years. The challenge that the enterprises face is how to refer to consumers the benefits of using their products or services. The efficiency …more
Language used: English
Date on which the thesis was submitted / produced: 28. 3. 2018
Thesis defence
- Supervisor: Ing. Lenka Platilová Vorlíčková
Citation record
ISO 690-compliant citation record:
LJAMCEVA, Natalja. \textit{Evaluation of Marketing Communication of the Praga Medica Dental Department}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/0wd1di/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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Mach, J.
29/3/2018