Komunikační strategie vybrané neziskové organizace – Bc. Petra Zelinková
Bc. Petra Zelinková
Bachelor's thesis
Komunikační strategie vybrané neziskové organizace
Communication strategy of selected non-profit organization
Abstract:
Cílem práce je návrh komunikační strategie pro konkrétní neziskovou organizaci. První částí je souhrn teoretických poznatků k tématu tvorby komunikační strategie. Ty jsou využity v navazující části, která je prak-ticky využívá k tvorbě situační analýzy, následně k nové komunikační strategii a zodpovězení výzkumných otázek. Strategie je tvořena pro neziskovou organizaci Pionýr, z.s. 91. pionýrská skupina …moreAbstract:
The aim of the thesis is to propose a communication strategy for a specific non-profit organization. The first part is a summary of theoretical knowledge on the topic of creating a communication strategy. This knowledge is then used in the next part, which applies it to create a situational analysis, followed by a new communication strategy and to answer the research questions. The strategy is created …moreKeywords
Komunikační kampaň komunikační nástroje komunikační mix marketing neziskové organizace plánování komunikační kampaně Pionýr situační analýza communication campaign communication tools communication mix marketing of non-profit organization planning of communication campaign Pioneer situation analysis
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2022
Identifier:
https://is.muni.cz/th/sqdmb/
Thesis defence
- Date of defence: 14. 6. 2022
- Supervisor: Ing. Ladislava Kuchynková, Ph.D.
- Reader: Ing. Renata Čuhlová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Business Management / Business Management
Theses on a related topic
-
Marketing of non-profit organization
Lejla Rašić -
The role of socio-cultural factors of a selected country for developing marketing communication tools of a selected company: A case study
Barbora Flegelová -
Analysis of the marketing activities of the INEX-SDA non-profit organization
Michaela Zusková -
Online marketing communication of non-profit organizations with focus on cancer awareness
Jana Sklenářová -
Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results
Mariya Belozyorova -
Communication campaign of the firm
Afsan Bin Alam -
Communication campaign of the firm
Aditi Baindur -
Marketing communication of the company operating in B2B market
Yulia Shkuratova