Bc. Martin Šula
Master's thesis
Firemní kultura v čase změn
Corporate Culture in the Period of Change
Abstract:
V této diplomové práce hodnotím úroveň firemní kultury, interní komunikaci a informovanost zaměstnanců v rámci české pobočky nadnárodní firmy z oblasti služeb, zabývající se provozováním komerční spisovny. Teoretická část práce je zaměřena na charakteristiku jednotlivých složek firemní kultury a prostředků interní komunikace. Zabývá se také různými aspekty a pohledy na firemní kulturu. Praktická část …moreAbstract:
In this thesis, I evaluate the quality of corporate culture, internal communication and employee awareness in a Czech branch of a multinational service firm which deals the administration of the commercial archive. The theoretical part of the thesis focuses on the characteristics of particular components of corporate culture and the means of internal communication. It deals with various aspects and …moreKeywords
Firemní kultura typy firemní kultury prezentace firmy atmosféra na pracovišti týmová spolupráce prostředky komunikace interní komunikace motivace informovanost strategie společnosti řadový zaměstnanec vedoucí zaměstnanec Corporate culture types of corporate culture corporate presentation workplace atmosphere teamwork means of communication internal communication motivation awareness corporate strategy ordinary employee manager.
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2015
Identifier:
https://is.vsfs.cz/th/aiu52/
Thesis defence
- Date of defence: 3. 6. 2015
- Supervisor: doc. Ing. Jaroslav Blaha, CSc.
- Reader: PhDr. Hana Navarová, CSc.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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