Planned obsolescence: Understanding the reality of durable goods obsolescence and consumers' disposal behaviour – Jana Nejedlá
Jana Nejedlá
Master's thesis
Planned obsolescence: Understanding the reality of durable goods obsolescence and consumers' disposal behaviour
Planned Obsolescence
Abstract:
Planned obsolescence is the term used to describe incentives of companies to make durable goods faster obsolete. The aim of the study is to make a big picture and real situation about planned obsolescence practising and consumer disposal behaviour. First part addresses the theoretical background and provides comprehensive overview through different aspects of the good's durability issue and planned …moreAbstract:
Planned obsolescence is the term used to describe incentives of companies to make durable goods faster obsolete. The aim of the study is to make a big picture and real situation about planned obsolescence practising and consumer disposal behaviour. First part addresses the theoretical background and provides comprehensive overview through different aspects of the good's durability issue and planned …more
Language used: English
Date on which the thesis was submitted / produced: 19. 12. 2010
Identifier:
http://www.vse.cz/vskp/eid/28895
Thesis defence
- Date of defence: 20. 9. 2011
- Supervisor: Ondřej Pešek
- Reader: Bohumír Štědroň
Citation record
ISO 690-compliant citation record:
NEJEDLÁ, Jana. \textit{Planned obsolescence: Understanding the reality of durable goods obsolescence and consumers' disposal behaviour}. Online. Master's thesis. Praha: University of Economics, Prague. 2010. Available from: https://theses.cz/id/16ravb/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/28895
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
Theses on a related topic
-
Vybavenost současných českých domácností předměty dlouhodobé spotřeby
Adéla Vaisová -
Ekonometrická analýza spotřeby zemědělsko-potravinářských výrobků v ČR
Zuzana Pecharová -
Plánované zastarávání a jeho vnímání spotřebiteli
Anna Pavlů -
Koncept plánovaného zastarávání v automobilovém průmyslu
Jiří Palička -
Analýza životního cyklu produktu
František David -
Návrh marketingové strategie pro zavedení nového produktu na trh se vzduchotechnikou
Barbora Šinková