Ethics, related to organizational communication.

Bc. Ladislav Centár, BSBA

Master's thesis

Anotácia:

Abstract In order to succeed in business, every company’s image towards customers needs to be highlighted positively. There are many ways how to shape customers’ opinion by properly using several ethical communication strategies which might help in the first place. Following ethics and using ethical communication are key components towards such an approach. In this thesis, I analyze the relationship between ethics and organizational communication. In particular, I investigate if the improvements in corporate ethics can lead to the improvements in organizational communication and hence performance.

Abstract:

Abstract In order to succeed in business, every company’s image towards customers needs to be highlighted positively. There are many ways how to shape customers’ opinion by properly using several ethical communication strategies which might help in the first place. Following ethics and using ethical communication are key components towards such an approach. In this thesis, I analyze the relationship between ethics and organizational communication. In particular, I investigate if the improvements in corporate ethics can lead to the improvements in organizational communication and hence performance.

Keywords

Keywords Ethics, statistics, toleration, marketing communication, CSR Data Hub

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 7. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 6. 2017
• Vedúci: Ing. Jiří Šnajdar
• Oponent: doc. Giuseppe Maiello, Ph.D.

University of Finance and Administration

Master programme / odbor:
Economics and Management / Marketing Communication & Master of Business Administration