Bc. Nikola Nemjóová

Master's thesis

Analýza preferencí zákazníků

Analysis of Customer Preferences
Abstract:
The subject of this diploma thesis is the analysis of customer preferen-ces when buying eggs in the Czech Republic. The theoretical part focuses on the egg market and customer behavior specific to this mar-ket, as well as conjoint analysis used in primary research to determine customer preferences. The methodological part presents the process of primary research as well as the methods used, the questionnaire …more
Abstract:
Predmetom tejto diplomovej práce je analýza preferencií zákazníkov pri nákupe vajec v ČR. Teoretická časť sa zaoberá trhom vajec a nákupnému chovaniu špecifickému pre tento trh. Predstavuje tiež conjoint analýzu, ktorá je využitá v primárnom výskume pre účely zis-tenia preferencií zákazníkov. V metodickej časti je predstavený postup primárneho výskumu ako aj využité metódy, dotazník, a spôsob zberu …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 5. 2021

Thesis defence

  • Date of defence: 22. 6. 2021
  • Supervisor: doc. Ing. Ondřej Částek, Ph.D.
  • Reader: Ing. Dušan Mladenović, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta