New types of media and its influence on the corporate communication – Bc. Pavla Mautvicová
Bc. Pavla Mautvicová
Master's thesis
New types of media and its influence on the corporate communication
New types of media and its influence on the corporate communication
Anotácia:
The aim of this diploma thesis is to thoroughly define what “new media” are, to describe in detail how they work and to discover how influential they are on corporate communication. These findings are then demonstrated on real-life business causalities. The thesis is divided into two parts. Part one deals predominantly with the above mentioned definition of the term “new media” and the description …viacAbstract:
The aim of this diploma thesis is to thoroughly define what “new media” are, to describe in detail how they work and to discover how influential they are on corporate communication. These findings are then demonstrated on real-life business causalities. The thesis is divided into two parts. Part one deals predominantly with the above mentioned definition of the term “new media” and the description …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 14. 4. 2016
Identifikátor:
https://is.vsfs.cz/th/t9s8m/
Obhajoba závěrečné práce
- Obhajoba proběhla 10. 6. 2016
- Vedúci: Ing. Jiří Šnajdar
- Oponent: doc. Giuseppe Maiello, Ph.D.
Citační záznam
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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