New types of media and its influence on the corporate communication – Bc. Pavla Mautvicová
Bc. Pavla Mautvicová
Master's thesis
New types of media and its influence on the corporate communication
New types of media and its influence on the corporate communication
Abstract:
The aim of this diploma thesis is to thoroughly define what “new media” are, to describe in detail how they work and to discover how influential they are on corporate communication. These findings are then demonstrated on real-life business causalities. The thesis is divided into two parts. Part one deals predominantly with the above mentioned definition of the term “new media” and the description …moreAbstract:
The aim of this diploma thesis is to thoroughly define what “new media” are, to describe in detail how they work and to discover how influential they are on corporate communication. These findings are then demonstrated on real-life business causalities. The thesis is divided into two parts. Part one deals predominantly with the above mentioned definition of the term “new media” and the description …more
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier:
https://is.vsfs.cz/th/t9s8m/
Thesis defence
- Date of defence: 10. 6. 2016
- Supervisor: Ing. Jiří Šnajdar
- Reader: doc. Giuseppe Maiello, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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