The Use of Modern Technologies in Culinary Tourism

Thi Phuong Nga Vu

Bakalářská práce

Anotace:

The bachelor thesis examines the use of modern technologies in culinary tourism, focusing on how digital tools influence culinary experiences and traveler behavior. The theoretical part discusses culinary tourism, its importance in contemporary tourism, and the growing role of digital technologies in tourism and hospitality, especially social media, online reviews, mobile applications, and digital platforms. The practical part combines a questionnaire survey with selected case studies. The survey explores how travelers use digital tools in culinary tourism and how they perceive their influence. The case studies of Hanoi and Bangkok provide practical examples of technology-supported culinary tourism in destination contexts. The findings show that social media and online reviews are the most frequently used digital tools in culinary tourism. Modern technologies are perceived as beneficial mainly because they improve access to information, save time, and support food-related decision-making. Besides, disadvantages such as information overload, unreliable reviews, and misleading online content were identified. The thesis concludes that modern technologies play an important role in contemporary culinary tourism and significantly influence how travelers search for, choose, and experience food-related tourism activities.

Abstract:

The bachelor thesis examines the use of modern technologies in culinary tourism, focusing on how digital tools influence culinary experiences and traveler behavior. The theoretical part discusses culinary tourism, its importance in contemporary tourism, and the growing role of digital technologies in tourism and hospitality, especially social media, online reviews, mobile applications, and digital platforms. The practical part combines a questionnaire survey with selected case studies. The survey explores how travelers use digital tools in culinary tourism and how they perceive their influence. The case studies of Hanoi and Bangkok provide practical examples of technology-supported culinary tourism in destination contexts. The findings show that social media and online reviews are the most frequently used digital tools in culinary tourism. Modern technologies are perceived as beneficial mainly because they improve access to information, save time, and support food-related decision-making. Besides, disadvantages such as information overload, unreliable reviews, and misleading online content were identified. The thesis concludes that modern technologies play an important role in contemporary culinary tourism and significantly influence how travelers search for, choose, and experience food-related tourism activities.

Keywords

culinary tourism, modern technologies, social media, online reviews, traveler behavior

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 23. 4. 2026

Obhajoba závěrečné práce

• Obhajoba proběhla 18. 6. 2026
• Vedoucí: Ing. Anna Ulrichová, PhD.
• Oponent: Ing. Pavla Burešová, Ph.D.

Ambis Univerzita

AMBIS University

Bakalářský studijní program / obor:
Hospitality Management / Hospitality Management