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Bc. Stela Olšavová

Master's thesis

Využitie marketingu v neziskových organizáciách

Use of marketing in nonprofit organizations
Abstract:
The purpose of my diploma work was to analyze the use of marketing in a non-profit organization and proposal of marketing communications of the non-profit organization. The work consists of 3 chapters with 6 pictures, 27 tables, 17 graphs and 4 enclosures. The first chapter I was describing a non-profit organization, non-profit marketing and marketing mix. In the second chapter we address the analysis …more
Abstract:
Cieľom diplomovej práce bola analýza využitia marketingu v neziskovej organizácii a návrh marketingovej komunikácie danej neziskovej organizácie. Práca pozostáva z 3 kapitol. Obsahuje 6 obrázkov, 27 tabuliek, 17 grafov a 4 prílohy. Prvá kapitola je venovaná opisu neziskovej organizácie, neziskovému marketingu a marketingovému mixu. V druhej kapitole sme sa venovali analýze a predstaveniu vybranej neziskovej …more
 

Keywords

Analýza marketingu Marketing Marketingová stratégia Marketingový mix Nezisková organizácia. Marketing Analyze Marketing strategy Marketing mix Non Profit organization.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2011
Identifier: https://is.ambis.cz/th/zub3a/

Thesis defence

  • Date of defence: 19. 9. 2011
  • Supervisor: Ing. Marián Gál, PhD.
  • Reader: Ing. Radoslav Bajus, PhD.

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