Bc. Eliška Jahodová
Master's thesis
Influencing on social media
Influencing on social media
Abstract:
Diplomová práce se zaměřuje na Influencer Marketing a jeho sílu ve vztahu k podnikání. Popisuje přehled digitálního marketingu, sociálních médií a detailů zaměřených na Influencer Marketing zejména na Instagramu. Cílem práce je zjistit, která marketingová strategie funguje nejlépe funguje pro taneční studio a jak lze pomocí influencer marketing dosáhnout lepších výsledků.Abstract:
The thesis focuses on an outlook towards the Influencer Marketing and its strength in a relation to a business. Describing an overview of digital marketing, social media and detaily focusing on Influencer Marketing especially on Instagram. The aim of a thesis's s analysis is to find out which marketing strategy works the best for a dance studio and how can influencer marketing be used to emphasize …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2019
Identifier:
https://is.vsfs.cz/th/zu0rk/
Thesis defence
- Date of defence: 14. 6. 2019
- Supervisor: Mgr. Pavel Kotyza
- Reader: PhDr. Ladislava Knihová, MBA
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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