Business Ethics and Corporate Social Responsibility: Starbucks Case Study

Alina Kuzanova

Bachelor's thesis

Abstract:

This bachelor thesis investigates the issue of the importance of business ethics and corporate social responsibility in modern philosophy of the business. The relevance of this work is determined by the fact of the growing interest in business ethics itself and the increasing role of the business in society. The thesis focuses on the disclosure of the meaning of the concept of social responsibility in modern business, as well as the concept of business ethics, the relationship between these two concepts, consideration of the main controversial issues related to social responsibility, as well as the application of this principle in practice: showing how the CSR is working in Starbucks. In the theoretical part the definition of business ethics, corporate social responsibility and relevant issues in corporate management and corporate social policy are investigated. In addition, the Carroll model and triple profit are explained to show the importance of both accountability and sustainability in corporate economic, social and environmental indicators in assessing company performance. Then, the business ethics and corporate social responsibility is examined in the case study of Starbucks corporation.

Keywords

Corporate Social Responsibility, Business Ethics, Sustainable Development, Socially Responsible Behavior, Starbucks, Corporate Culture

Language used: English

Date on which the thesis was submitted / produced: 15. 3. 2021

Thesis defence

• Supervisor: Daniel Rosenhaft Swain, Ph.D. MA

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics Policy and Administration / Business Administration