The Impact of Digital Marketing on Consumer Behavior in the Modern World – Ing. Ariyo Simeon Adebayo
Ing. Ariyo Simeon Adebayo
Master's thesis
The Impact of Digital Marketing on Consumer Behavior in the Modern World
The Impact of Digital Marketing on Consumer Behavior in the Modern World
Abstract:
This thesis investigates the impact of digital marketing on consumer behaviour, with a specific focus on social media with a focal view on Facebook users, using Airtel Nigeria as a case study. The study aims to analyse how digital marketing, particularly social media, affects consumer behaviour and identify the key factors that influence this relationship. The research methodology for this study involves …moreAbstract:
This thesis investigates the impact of digital marketing on consumer behaviour, with a specific focus on social media with a focal view on Facebook users, using Airtel Nigeria as a case study. The study aims to analyse how digital marketing, particularly social media, affects consumer behaviour and identify the key factors that influence this relationship. The research methodology for this study involves …more
Language used: English
Date on which the thesis was submitted / produced: 3. 7. 2023
Identifier:
https://is.slu.cz/th/ubps5/
Thesis defence
- Date of defence: 22. 8. 2023
- Supervisor: doc. Ing. Martin Klepek, Ph.D.
- Reader: Ing. Veronika Kopřivová, Ph.D.
Citation record
ISO 690-compliant citation record:
ADEBAYO, Ariyo Simeon. \textit{The Impact of Digital Marketing on Consumer Behavior in the Modern World}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2023. Available from: https://theses.cz/id/1ti0uw/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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