Ing. Ariyo Simeon Adebayo

Master's thesis

The Impact of Digital Marketing on Consumer Behavior in the Modern World

The Impact of Digital Marketing on Consumer Behavior in the Modern World
Abstract:
This thesis investigates the impact of digital marketing on consumer behaviour, with a specific focus on social media with a focal view on Facebook users, using Airtel Nigeria as a case study. The study aims to analyse how digital marketing, particularly social media, affects consumer behaviour and identify the key factors that influence this relationship. The research methodology for this study involves …more
Abstract:
This thesis investigates the impact of digital marketing on consumer behaviour, with a specific focus on social media with a focal view on Facebook users, using Airtel Nigeria as a case study. The study aims to analyse how digital marketing, particularly social media, affects consumer behaviour and identify the key factors that influence this relationship. The research methodology for this study involves …more
 

Keywords

Digital Marketing Consumer Behaviour Social Media Facebook Airtel Nigeria Digital Communication Telecommunication
 
Language used: English
Date on which the thesis was submitted / produced: 3. 7. 2023
Identifier: https://is.slu.cz/th/ubps5/

Thesis defence

  • Date of defence: 22. 8. 2023
  • Supervisor: doc. Ing. Martin Klepek, Ph.D.
  • Reader: Ing. Veronika Kopřivová, Ph.D.

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