Improvement of the Brand Development Strategy (on the example of L’Oréal Paris in Moscow) – BcA. Ekaterina Samoylova
BcA. Ekaterina Samoylova
Master's thesis
Improvement of the Brand Development Strategy (on the example of L’Oréal Paris in Moscow)
Abstract:
In today's environment, when digital technologies have a strong influence on consumer behavior, companies producing and selling cosmetics need to integrate online promotion tools into the overall strategy of promoting their brands. For these purposes, it is necessary to investigate how Russian consumers of decorative cosmetics perceive certain tools of online promotion and how these tools affect the …more
Language used: English
Date on which the thesis was submitted / produced: 28. 3. 2021
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
SAMOYLOVA, Ekaterina. \textit{Improvement of the Brand Development Strategy (on the example of L’Oréal Paris in Moscow)}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/1xuz2p/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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