Vnímání privátních potravinových značek zákazníky na českém trhu – Bc. Tereza Bukovičová
Bc. Tereza Bukovičová
Master's thesis
Vnímání privátních potravinových značek zákazníky na českém trhu
Perception of the food private labels in the Czech Republic
Abstract:
Tato práce se věnuje tématu vnímání privátních potravinových značek na českém trhu.Hlavním cílem práce je zjistit, jak čeští spotřebitelé vnímají privátní potravinové značky. Kolik lidí značky kupuje, jaké faktory rozhodují o nákupu výrobků pod touto značkou. Určit, ve kterých obchodních řetězcích zákazníci značky kupují. Dílčími cíli práce je zjistit …moreAbstract:
This thesis deals with the topic of perception of private food labels on the Czech market.The main aim of the work is to find out how Czech consumers perceive private food labels. How many people are buying that labels, what are the main reasons for buying these brands. The other aim is to determinate in which retail stores people are buying them. The partial aim of the thesis is to find out the spontaneous …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 11. 2017
Thesis defence
- Supervisor: Ing. Jiří Čerkasov
Citation record
ISO 690-compliant citation record:
BUKOVIČOVÁ, Tereza. \textit{Vnímání privátních potravinových značek zákazníky na českém trhu}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/27ca6y/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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