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Bc. Ekaterina Davydova

Bachelor's thesis

Analýza trhu firmy

Company market analysis
Abstract:
Bakalářská práce je zaměřena na analýzu trhu restaurace rychlého občerstvení SUBWAY v ulici Jindřišská v Praze 1. Cílem bakalářské práce je provést analýzu trhu firmy a na základě získaných poznatků vypracovat soubor doporučení pro management firmy. Pro analýzu trhu firmy byly použity takové metody sběru dat, jako desk research a field research.
Abstract:
The bachelor’s dissertation is focused on the analysis of the SUBWAY fast food restaurant market in Jindřišská street in Prague 1. The aim of the bachelor‘s dissertation is to analyze the market of the company and to draw up a set of recommendations for the management of the company based on the acquired knowledges. Data collection methods such as desk research and field research have been used to …more
 

Keywords

konkurence marketing marketingový mix Subway trh výzkum trhu zákazník
 
Language used: Czech
Date on which the thesis was submitted / produced: 14. 6. 2018
Identifier: https://is.vsh.cz/th/fm669/

Thesis defence

  • Date of defence: 3. 9. 2018
  • Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
  • Reader: doc. Ing. Lenka Turnerová, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)

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