Business Plan for Social Media Marketing Agency

Anna Abramova

Bakalářská práce

Abstract:

Bachelor thesis focuses on the issue of opening a Social Media Marketing Agency in Prague, providing complex services to help businesses to promote their goods and services in social media networks, starting from strategy development, continuing with content creating and finishing with posting and promoting. The main objective of this Bachelor Thesis is to create a business plan, evaluate its profitability, understand what is necessary for implementation of the project and decide whether it is viable.Bachelor thesis consists of two parts: theoretical and practical. The first one describes the overall structure of the business plan, the basic concepts associated with social media marketing in general and with establishing SMM-agency in particular. The practical part compiles several research methods such as literary research, quantitative and qualitative research, PEST and SWOT analyses, financial analysis, basic statistical methods, calculations of revenues, expenses andprofitability of the project.

Keywords

Business plan, Entrepreneurship, Marketing, SMM, SWOT, PEST, Budget estimations, Financial plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Tomáš Maier, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration