Český trh hobbymarketů z pohledu spotřebitele – Tereza Němečková
Tereza Němečková
Bachelor's thesis
Český trh hobbymarketů z pohledu spotřebitele
The Czech Market of Hobby Markets from the View of Consumers
Abstract:
Tato bakalářská práce je zaměřena na český trh hobbymarketů a to z pohledu spotřebitele. Práce je členěna do čtyř kapitol. První kapitola se zabývá spotřebitelem, jeho chováním na trhu a procesem segmentace trhu. Ve druhé kapitole se zabývám třemi největšími firmami na trhu a to konkrétně společnostmi Hornbach Baumarkt CS, OBI a Bauhaus. Třetí kapitola je zaměřena na společnost Hornbach a její privátní …moreAbstract:
This bachelor thesis is focused on the Czech market of hobby markets from the view of consumers. The work is divided into four parts. The first chapter looks into the behaviour of consumers and the process of market segmentation. The second part is about three biggest companies on the Czech hobby market, which are Hornbach Baumarkt CS, OBI and Bauhaus. The third chapter is focused on the company Hornbach …more
Language used: Czech
Date on which the thesis was submitted / produced: 5. 3. 2015
Identifier:
http://www.vse.cz/vskp/eid/49956
Thesis defence
- Date of defence: 20. 6. 2016
- Supervisor: Jiří Zeman
- Reader: Alena Filipová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/49956
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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