Interní komunikace se zaměstnanci Škoda Auto, a. s. – Lucie Horáková
Lucie Horáková
Bachelor's thesis
Interní komunikace se zaměstnanci Škoda Auto, a. s.
Internal communication with employees in ŠKODA AUTO, a. s.
Abstract:
Tato bakalářská práce pojednává o tématu interní komunikace ve společnosti. V teoretické části této práce jsou vysvětleny funkce, cíle a zásady tvorby interní komunikace, dále jsou popsány možnosti členění interní komunikace a jsou představeny nejčastěji využívané komunikační nástroje. V praktické části je představena společnost ŠKODA AUTO, a. s. spolu s týmem interní komunikace, který ve firmě působí …moreAbstract:
The bachelor thesis deals with the topic of internal communication with employees. In the theoretical part of the thesis, there are described functions, goals and the creation principles of internal communication. How the internal communication can be divided and what the main communication tools are used in this field is mentioned, too. In the practical part the company ŠKODA AUTO, a. s. is introduced …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2016
Thesis defence
- Supervisor: doc. Ing. Tomáš Kincl, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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