Ing. Lívia Chromá

Master's thesis

Globálne problémy ľudstva a možnosti marketingovej komunikácie pri ich riešení

Global problems of the mankind and marketing communication opportunities in their management and solution
Abstract:
Diploma thesis is focused on global problems of the manking, particularly global warming processed in first two chapters. Next parts of thesis adress to communication opportunities helping global warming solution. Green marketing is the primary factor. Corporate Social Responsibility and its impact on corporate bussiness and the environment. The last part includes communication practical exapmles and …more
Abstract:
Diplomová práca je zameraná na globálne problémy ľudstva, konkrétne na problém globálneho otepľovania, spracované v prvých dvoch kapitolách práce. Ďalšie časti práce sa orientujú na možnosti marketingovej komunikácie, ktoré pomáhajú globálne otepľovanie riešiť. Primárnym prvkom je v tejto oblasti zelený marketing. Spoločenská zodpovednosť firiem a jej vplyv na ich podnikanie a prostredie. Záverečná …more
 

Keywords

Globálne otepľovanie zelený marketing greenwashing komunikačné aktivity Global warming green marketing communication activities
 
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 4. 2012
Identifier: https://is.vsfs.cz/th/vi2ug/

Thesis defence

  • Date of defence: 15. 6. 2012
  • Supervisor: prof. PhDr. Dušan Pavlů, CSc.
  • Reader: doc. Dr. Zdeněk Cecava, CSc.

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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