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Erica Serwaa Amankwaa

Master's thesis

Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana

effectiveness of social media

Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana
Abstract:
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and  investigate the present marketing and efficacy of social media in promoting special ice company and  determine the extent to which social media influences consumer purchasing decisions
Abstract:
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and  investigate the present marketing and efficacy of social media in promoting special ice company and  determine the extent to which social media influences consumer purchasing decisions
 

Keywords

Impact effective social media Promotional tool Brand awareness Consumer Behavior Special Ice Company Limited.
 
Language used: English
Date on which the thesis was submitted / produced: 21. 4. 2023

Thesis defence

  • Supervisor: Ing. Michael Adu Kwarteng, Ph.D.

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Amankwaa, Erica Serwaa. Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana. Zlín, 2023. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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