Communication as load bearing element of marketing communication – Ing. Ekaterina Sarantseva
Ing. Ekaterina Sarantseva
Master's thesis
Communication as load bearing element of marketing communication
Communication as load bearing element of marketing communication.
Anotácia:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …viacAbstract:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 18. 4. 2016
Identifikátor:
https://is.vsfs.cz/th/xw7e3/
Obhajoba závěrečné práce
- Obhajoba proběhla 24. 6. 2016
- Vedúci: Ing. Jiří Šnajdar
- Oponent: PhDr. Marie Koubová
Citační záznam
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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Corporate social responsibility and its effectiveness for competitiveness of business
Iuliia Vasilenko -
Modern Corporate Social Responsibility
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Corporate social responsibility and its role in the public relations
Darina Khomenko -
Corporate social responsibility and its role in the public relations
Ekaterina Sukhova -
Corporate social responsibility and its role in the public relations
Nelli Darbinyan -
Péče o zaměstnance jako součást Corporate Social Responsibility na příkladu organizace Škoda Auto, a. s.
Lenka Ječná -
Corporate social responsibility and business competitiveness
Dijana Drinčić