Communication as load bearing element of marketing communication – Ing. Ekaterina Sarantseva
Ing. Ekaterina Sarantseva
Diplomová práce
Communication as load bearing element of marketing communication
Communication as load bearing element of marketing communication.
Anotace:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …víceAbstract:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 18. 4. 2016
Identifikátor:
https://is.vsfs.cz/th/xw7e3/
Obhajoba závěrečné práce
- Obhajoba proběhla 24. 6. 2016
- Vedoucí: Ing. Jiří Šnajdar
- Oponent: PhDr. Marie Koubová
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
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