Theses 

Social media influencers and their usage in marketing strategy – Ing. Md Anwar Hossen

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance

Ing. Md Anwar Hossen

Master's thesis

Social media influencers and their usage in marketing strategy

Social media influencers and their usage in marketing strategy

Abstract: The diploma thesis will be focused on the understanding and benefits of social media influencers for business and their usage in marketing strategy. Social media has changed the way of communication, sharing memories as well as experiences with each other in this world. Moreover, it has changed the way of communication with business companies around us. Similarly, the usage of social media channels by companies has increased dramatically during the last few years and companies are developing new marketing strategies and communication through social media. In fact, companies are using social media influencers for marketing their products. Therefore, this thesis intends to understand how social media influencers help to companies in their marketing strategy. Specifically, it tries to understand the usage of social media influencers in marketing strategy in order to increase sales and profits.

Abstract: The diploma thesis will be focused on the understanding and benefits of social media influencers for business and their usage in marketing strategy. Social media has changed the way of communication, sharing memories as well as experiences with each other in this world. Moreover, it has changed the way of communication with business companies around us. Similarly, the usage of social media channels by companies has increased dramatically during the last few years and companies are developing new marketing strategies and communication through social media. In fact, companies are using social media influencers for marketing their products. Therefore, this thesis intends to understand how social media influencers help to companies in their marketing strategy. Specifically, it tries to understand the usage of social media influencers in marketing strategy in order to increase sales and profits.

Keywords: Social media, Influencer Marketing, Blogger, Micro-Influencer, influencer marketing strategy, social networking

Language used: English

Thesis defence

  • Date of defence: 3. 11. 2018
  • Supervisor: Ing. Patricia Jakešová
  • Reader: PhDr. Marie Koubová

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