Marketingová a dramaturgická analýza festivalu Bažant Pohoda – Bc. Lucia Legerská
Bc. Lucia Legerská
Master's thesis
Marketingová a dramaturgická analýza festivalu Bažant Pohoda
The aspects of marketing and dramaturgy of the Bažant Pohoda festival
Abstract:
The diploma thesis deals with the phenomenon of the Slovak multi-genre the Bažant Pohoda festival. The thesis deals with the festival promotion primarily focusing on the definition of the target group, product range, SWOT analysis and the advertisement campaigns of the creative studio Milk. The dramaturgy of the Bažant Pohoda festival compares to its „Czech equivalent“, the Colours of Ostrava. The …moreAbstract:
Diplomová práca pojednáva o fenoméne slovenského multižánrového festivalu Bažant Pohoda. Zaoberá sa jeho propagáciou, ktorá je zameraná na definovanie cieľových skupín, maticou šírky sortimentu, SWOT analýzou a reklamnými kampaniami grafického štúdia Milk. Dramaturgiu Bažant Pohody porovnávaná s jeho „českým ekvivalentom“, festivalom Colours of Ostrava. Cieľom práce je teda marketingová a dramaturgická …more
Language used: Slovak
Date on which the thesis was submitted / produced: 18. 5. 2012
Identifier:
https://is.muni.cz/th/mvnys/
Thesis defence
- Date of defence: 12. 6. 2012
- Supervisor: PhDr. Aleš Opekar, CSc.
- Reader: PhDr. Petr Kalina, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
General Theory and History of Arts and Culture / Culture Management
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