Comparing the Language of Print and On-line Advertising – Bc. Kristýna Mráková
Bc. Kristýna Mráková
Master's thesis
Comparing the Language of Print and On-line Advertising
Comparing the Language of Print and On-line Advertising
Abstract:
Diplomová práce se zabývá jazykem reklamy v tisku a na internetu. Teoretická část práce se zaměřuje na historii reklamy, typy reklamy a jednotlivé části tištěné a internetové reklamy. Teoretická část rovněž uvádí koncept přesvědčování a motivace v reklamě. Praktická část je zaměřena na analýzu reklam na lexikální a gramatické úrovni. Cílem práce je porovnat jazykové prostředky užité v reklamě tisku …moreAbstract:
The diploma thesis deals with the language of advertising in print and on the Internet. The theoretical part focuses on the history of advertising, types of advertising and components of print ad copy as well as online ad copy. It also introduces the concept of persuasion and motivation in advertising. The practical part is focused on analysis of advertisements on the lexical and grammatical level …more
Language used: English
Date on which the thesis was submitted / produced: 21. 4. 2014
Identifier:
https://is.muni.cz/th/rcb7p/
Thesis defence
- Date of defence: 8. 6. 2015
- Supervisor: doc. Mgr. Olga Dontcheva-Navrátilová, Ph.D.
- Reader: Mgr. Renata Jančaříková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Pedagogická fakultaMasaryk University
Faculty of EducationMaster programme / field:
Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
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