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Bc. Peter Kálmán

Master's thesis

Premeny mediálneho obrazu Roberta Fica v denníku SME

Transformation of Robert Fico's media image in SME newspaper
Abstract:
The thesis is concerned with editorial strategies of Slovak daily newspaper SME in the hottest phases of electioneering in 2006, 2010 and 2016 and it is focused on the Slovak politics personality of Robert Fico. The main aim of our research work was to learn and define editorial methods used in three examined pre-election periods and to characterize media depicting of Robert Fico in the newspaper SME …more
Abstract:
Diplomová práca sa venuje editoriálnym stratégiám denníka SME v horúcej fáze volebných kampaní v rokoch 2006, 2010 a 2016 so zameraním na osobnosť slovenskej politiky Roberta Fica. Hlavným cieľom výskumu bolo zistiť, aké redakčné postupy sa v predvolebnom období uplatňovali, aký bol mediálny obraz Roberta Fica a či v priebehu troch skúmaných období došlo k zmenám v zobrazovaní politika. Teória diplomovej …more
 

Keywords

mediálny obraz kvantitatívna obsahová analýza politik Robert Fico denník SME parlamentné voľby nastoľovanie agendy spravodajské hodnoty rámcovanie zdroje media picture quantitative content analysis politician newspaper SME parliamentary elections agenda-setting news values framing sources
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 6. 2017
Identifier: https://is.muni.cz/th/a39wg/

Thesis defence

  • Date of defence: 27. 6. 2017
  • Supervisor: PhDr. Jaromír Volek, Ph.D.
  • Reader: Mgr. et Mgr. Marína Urbániková, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studií
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