Business plan for a new restaurant enterprise in Almaty

Zarina Melordoyeva

Diplomová práce

Abstract:

The Diploma thesis is devoted to the theoretical aspects of the business planning process and the situation in the business environment in the Republic of Kazakhstan. A good business plan will ultimately answer the question whether it is worth to invest in this business and whether it will yield profit which will cover all the expenses invested heavily. Theoretical part is based on literature review, concerning the business plan processing. There is information about the choice of legal business forms and about government programs for business support to small and medium-sized enterprises in the Republic of Kazakhstan. The practical part is dedicated to implementing acquired information in the creation of the business plan of a new restaurant. The restaurant Bosphorus will be created in the Almaty city. The second part includes description of the company, offered services, marketing analysis, market research, possible risks and financial analysis, allowing to evaluate the profitability of investments.

Keywords

Business plan, establishment of a company, business corporations, small and medium-sized business, Republic of Kazakhstan, marketing analysis, SWOT analysis, financial plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 31. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management