Ing. Michaela Nováková
Bachelor's thesis
Vývoj reklamy firmy Baťa
The Development of Advertising of Baťa’s company
Abstract:
Tato bakalářská práce pojednává o porovnání reklamní činnosti (respektive marketingové komunikaci) firmy Baťa v první polovině dvacátých let a v současnosti. Práce se věnuje každému nástroji marketingové komunikace separátně a snaží se definovat, zda-li by firma Baťa mohla být úspěšná na současném trhu i při použití metod, které využívala v minulosti. Z této myšlenky byla formulována hypotéza, kterou …moreAbstract:
The dissertation is about the comparison of advertising acitivity (to be more specific marketing communication) of Baťa before year 1050 and nowadays. The work examines every marketing communication tool separately. The work also tries to define whether Baťa company would be still successful if it would apply the advertising methods used in the past. From this idea he hypothesis is formulated. The …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 9. 2012
Identifier:
https://is.vsfs.cz/th/y4gfb/
Thesis defence
- Date of defence: 3. 11. 2012
- Supervisor: PhDr. Marek Matějka
- Reader: PhDr. Adolf Vodrážka
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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