Tereza Koutná
Bachelor's thesis
Employer branding vybraných vinařských podniků
Employer branding of selected wine companies
Abstract:
Cílem této bakalářské práce je identifikace možných zlepšení v náboru pracovníků při současném stavu employer brandingu, goodwillu a společenské odpovědnosti ve vybraných vinařských podnicích. Bakalářská práce bude rozdělena do tří základních kapitol, kde v první, teoretické, bude zaměřena na charakteristiku, historii a seznámení s pojmy souvisejícími s employer brandingem, společenskou odpovědností …moreAbstract:
The aim of this bachelor thesis is to identify possible improvements in recruitment in the current state of employer branding, goodwill and social responsibility in selected wine companies. The bachelor thesis will be divided into three main chapters, where the first, theoretical, will focus on the characteristics, history and introduction to the concepts related to employer branding, social responsibility …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2023
Identifier:
https://is.ambis.cz/th/qta9h/
Thesis defence
- Date of defence: 13. 6. 2023
- Supervisor: Ing. Renata Skýpalová, Ph.D.
- Reader: PhDr. Marcela Palíšková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Enterprise Management / Economics and Enterprise Management
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