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Bc. Petra Bašistová

Bachelor's thesis

CSR and management of a company

CSR and management of a company
Abstract:
Predmetom bakalárskej práce „CSR a management v podniku“ je identifikácia a porovnanie odlišných postojov, názorov, motívov a hodnôt manažérov ku konceptu CSR. Teoretická časť sa zaoberá vymedzením základných teoretických poznatkov v rámci CSR a vedenia v podniku. Predstavuje pozadie konceptu, prináša definície, benefity a kritiky, marketingový pohľad, súvisiace koncepty ako aj teóriu stakeholderov …more
Abstract:
The goal of the submitted thesis “CSR and management of a company” is identification and comparison of the different attitudes, opinions, motives and values of the managers towards the CSR concept. The theoretical part is concerned with outlining the essential terms regarding CSR and management of a company. It brings in the background of the CSR concept, definitions, benefits and critics, marketing …more
 

Keywords

Corporate Social Responsibility Managers Stakeholder Theory Ethics Motivations Strategic Consensus
 
Language used: English
Date on which the thesis was submitted / produced: 14. 12. 2015
Identifier: https://is.muni.cz/th/c3ckn/

Thesis defence

  • Date of defence: 20. 1. 2016
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: Ing. Bc. Michal Ďuriník

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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