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Zuzana Balušíková

Bachelor's thesis

Zásady a možnosti facebookovej reklamy a jej využitie v hotelníctve

Principles and Possibilities of Facebook Advertising and its Use in Hospitality
Abstract:
This thesis deals with potential of Facebook advertising as a tool of online marketing in hospitality industry. In the first part of this work are explained essencial terms linked with social site Facebook. Created synthesis of information deals with principles and ways of designing and using Facebook Ads. Second part is based on evaluations which were achieved via methods of interviewing, questioning …more
Abstract:
Táto práca sa zaoberá potenciálom facebookovej reklamy ako online marketingového nástroja vrámci trhu hotelníctva. V prvej časti tejto práce sú vysvetlené základné pojmy spojené so sociálnou sieťou Facebook. Vytvorená syntéza informácií sa zaoberá zásadami a možnosťami tvorby a použitia facebookovej reklamy. Druhú časť tvoria vyhodnotenia získané prostredníctvom metód dotazovania a analýzy. Návrhová …more
 

Keywords

Facebook online advertising social marketing hospitality industry PPC online reklama sociálny marketing hotelníctvo
 
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 4. 2016
Identifier: http://is.vsh.cz/th/14159/vsh_b/

Thesis defence

  • Date of defence: 7. 6. 2016
  • Supervisor: Ing. Martina Sochůrková
  • Reader: doc. RNDr. Zdena Lustigová, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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