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Dominik Šťastný

Bachelor's thesis

On-line marketing vybraného podniku/značky

Online marketing of selected brand/company
Abstract:
Bakalářská práce se zaměřuje na online marketing studia Yoga Movement. V práci jsou popsány jednotlivé nástroje online marketingu. Práce je zpracována na základě zvolené metodiky. Cílem této práce je vytvoření média plánu pro studio Yoga Movement, na základě dat z kvantitativního výzkumu. Média plán bude sloužit k oslovení Generace Z.
Abstract:
The bachelor thesis focuses on the online marketing of Yoga Movement. The thesis describes the different tools of online marketing. The thesis is based on the chosen methodology. The aim of this thesis is to create a media plan for Yoga Movement studio, based on data from quantitative research. The media plan will be used to reach Generation Z.
 

Keywords

Marketing internet respondent online marketing jóga média plán influencer

Keywords

Marketing internet respondent online marketing jóga média plán influencer
 
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2022

Thesis defence

  • Supervisor: Mgr. Bc. Michal Mervart, MBA

Citation record

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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTON
https://is.newton.university/zp/17532 Reference to the local database file of the institution

NEWTON College a.s.

NEWTON University

Bachelor programme:
Economics and Management

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