The Psychological and Health Dynamics of Digital Design on User Engagement

Ahmed Soliman

Bakalářská práce

Abstract:

This thesis delves into the fascinating intersection of psychology, health, and digital design, examining how well-crafted interfaces can shape user engagement and satisfaction. Using government services as a key example—specifically parking systems in the Czech Republic and Estonia—the study explores the profound impact of design elements such as ease of use, color psychology, visual hierarchy, and inclusivity on user experience. Employing a mixed-method approach, the research combines surveys with system users and interviews with web designers and regular users to provide a comprehensive analysis. The findings reveal a stark contrast between the two systems: Estonia’s parking system stands out for its simplicity, transparency, and accessibility, while the Czech system struggles with complexity, limited inclusivity, and a lack of clarity. By emphasizing the importance of user-centric design, this thesis offers actionable recommendations for improving not only parking systems but also other digital government services. These insights demonstrate how thoughtful design can transform public digital platforms into efficient, inclusive, and engaging user tools.

Keywords

Color Psychology, User Experience (UX), Medical Dynamics, Interaction Design, Psychological Impacts, Emotional Design, User Engagement

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 26. 3. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 5. 2025
• Vedoucí: Ing. Martin Lukáš, Ph.D.
• Oponent: Jan Masner, doc. Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Informatics