The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia – Sophalgnean Chan
Sophalgnean Chan
Master's thesis
The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia
The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia
Abstract:
Naroth Beach Bungalow in Koh Rong, Cambodia is a newly-built resort yet the owners have a great mindset of entrepreneurs who realize the importance of digital marketing for their business. This study aims to study their current digital marketing strategies, find out how their targets use the digital platform during their consumer decision journey for online accommodation booking, and develop a new …viacAbstract:
Naroth Beach Bungalow in Koh Rong, Cambodia is a newly-built resort yet the owners have a great mindset of entrepreneurs who realize the importance of digital marketing for their business. This study aims to study their current digital marketing strategies, find out how their targets use the digital platform during their consumer decision journey for online accommodation booking, and develop a new …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 6. 2020
Obhajoba závěrečné práce
- Vedúci: doc. Ing. Miloslava Chovancová, CSc.
Citační záznam
Citace dle ISO 690:
CHAN, Sophalgnean. \textit{The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia}. Online. Diplomová práca. Zlín: Univerzita Tomáše Bati ve Zlíně, Faculty of Management and Economics. 2020. Dostupné z: https://theses.cz/id/4jbtt9/.
Jak správně citovat práci
Chan, Sophalgnean. The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia. Zlín, 2020. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / odbor:
Economics and Management / Management and Marketing
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