Sophalgnean Chan

Master's thesis

The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia

The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia
Abstract:
Naroth Beach Bungalow in Koh Rong, Cambodia is a newly-built resort yet the owners have a great mindset of entrepreneurs who realize the importance of digital marketing for their business. This study aims to study their current digital marketing strategies, find out how their targets use the digital platform during their consumer decision journey for online accommodation booking, and develop a new …more
Abstract:
Naroth Beach Bungalow in Koh Rong, Cambodia is a newly-built resort yet the owners have a great mindset of entrepreneurs who realize the importance of digital marketing for their business. This study aims to study their current digital marketing strategies, find out how their targets use the digital platform during their consumer decision journey for online accommodation booking, and develop a new …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 17. 6. 2020

Thesis defence

Citation record

The right form of listing the thesis as a source quoted

Chan, Sophalgnean. The Project of Digital Marketing Strategy for Naroth Beach Bungalow Resort in Cambodia. Zlín, 2020. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Plny text prace je k dispozici v elektronicke podobe

Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Economics and Management / Management and Marketing