Consumption of Luxury Goods in India

Muskaan Baksh

Bachelor's thesis

Abstract:

This bachelor thesis is focused on the analysing luxury consumption and consumer buying behaviour towards luxury goods. This study is conducted in India. The thesis is divided into two parts, where the first fragment indicates the objectives to be focused for carrying out the study and then a review of the literature is done to provide reliable supporting information to the study. The second fragment focuses on the analysis of the primary data collected from the respondents of the India which is followed by the findings of this study. The literature review is done using secondary sources to understand and study the luxury market, consumer buying behaviour and factors influencing consumer buying behaviour. The practical part includes a sample size of 100 respondents who are randomly selected from the country. The findings are formed based on the observation of consumer buying behaviour for luxury goods. The questionnaire was designed to understand the consumption pattern of consumers with respect to luxury goods, consumer buying behaviour and demographics with a view to identifying why and when they buy the product. Further, consumers' attitude towards luxury goods has also been discussed in the study.

Keywords

Consumption, Luxury good, Consumer

Language used: English

Date on which the thesis was submitted / produced: 30. 11. 2022

Thesis defence

• Supervisor: Ing. Lenka Rumánková, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Economics and Management