Muskaan Baksh
Bachelor's thesis
Consumption of Luxury Goods in India
Abstract:
This bachelor thesis is focused on the analysing luxury consumption and consumer buying behaviour towards luxury goods. This study is conducted in India. The thesis is divided into two parts, where the first fragment indicates the objectives to be focused for carrying out the study and then a review of the literature is done to provide reliable supporting information to the study. The second fragment …more
Language used: English
Date on which the thesis was submitted / produced: 30. 11. 2022
Thesis defence
- Supervisor: Ing. Lenka Rumánková, Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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