Bc. Martin Havelka
Master's thesis
Firemní kultura
Corporate Culture
Abstract:
Diplomová práce se zabývá problematikou firemní kultury ve společnosti RONDA INVEST a.s. V teoretické části práce jsou vysvětleny základní pojmy spojené s tématem firemní kultury, jako např. kultura a organizace. Následuje definice firemní identity a jejich prvků. Dále je definována firemní kultura, shrnuta její historie a poté vymezeny její prvky, tvorba, struktura, síla, typologie, význam, změna …moreAbstract:
This diploma thesis focuses on the issue of corporate culture in the Ronda Invest a.s. company. The theoretical part introduces basic terms connected to the topic of corporate culture, for instance culture and corporate. Following are the definitions of corporate identity and its elements. The history of corporate culture is summarized and its elements, creation, structure, strength, typology, significance …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 4. 2023
Thesis defence
- Date of defence: 26. 5. 2023
- Supervisor: Ing. Kateřina Kuralová, Ph.D.
- Reader: Vanda Ondráčková, externi
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Full text of thesis
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Ekonomika a management
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