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Peter Mokrý

Bachelor's thesis

Pivo v českej gastronómii, nové marketingové stratégie v ponuke piva

Beer in the Czech gastronomy, new marketing strategies of beer on the menu
Abstract:
Bachelor thesis includes the issue of distribution and production of beer and analysis of large breweries. It focuses on beer in Czech gastronomy and the marketing strategies of beer on offer.
Abstract:
Bakalárska práca obsahuje problematiku distribúcie a výroby piva a rozborom veľkých pivovarov. Zameriava sa na pivo v českej gastronómii a na marketingové stratégie v ponuke piva.
 

Keywords

pivo pivný trh marketing marketingové stratégie beer beer marketing marketing strategies
 
Language used: Slovak
Date on which the thesis was submitted / produced: 19. 6. 2014
Identifier: http://is.vsh.cz/th/12699/vsh_b/

Thesis defence

  • Date of defence: 26. 8. 2014
  • Supervisor: Ing. Dana Johnová
  • Reader: Ing. Vladimír Filip

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